Aalsmeer auction clock
by Dave Marshall on March 28th
Aalsmeer is located in Western Holland, very close to Amsterdam. Everyday Bloemenveiling Aalsmeer sets the price for plants and flowers across the world. This is done by bringing the supply and demand together by the use of the auction clock.
This amazing process occurs when small and large batches of plants and flowers are sold within seconds. As the clock runs down from 100, so does the price of the item. If you wait too long to bid, hoping for a lower price, you run the risk of someone bidding first. 20 million flowers and over 2 million plants are sold through 13 clocks every day at Bloemenveiling Aalsmeer.
It has the largest trade building in the world according to the Guinness Book of Records. Visitors are welcome at Bloemenveiling Aalsmeer, where you can enjoy the lively atmosphere, vibrant plants and flowers and observe the auction at work. Countries that import from Bloemenveiling Aalsmeer are Ethopia, Japan, Kenya, Columbia, Zimbabwe, USA and all of Europe ready to sell in local florists. This is just a sample; almost every country worldwide imports from the world-famous auction.
Over 7000 growers worldwide supply the auction. The grower supplies a percentage of their sale to the auction to cover costs and Bloemenveiling Aalsmeer has a daily turnover of EUR 6 million. The auctions are constantly developing at Aalsmeer and the clocks have been replaced with projected clocks. These clocks offer more information to buyers which allows photographs and information to be displayed to the buyers.
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