Ordering Flowers Online
by Dave Marshall on May 18th
Many people, especially men, it has to be said, have turned to online ordering of flowers to spare themselves the task of dictating somewhat embarrassing messages to a florist.
Flowers are one product which is leading the way in online sales. In a Yahoo! user survey, flowers came out as the 5th most popular online shopping item after software, books, electronics and CDs. The survey showed that online shoppers in the UK spent an average of £45 on flowers over the first six months of 2009.
The high take-up of flowers online is explained to some extent by the correlation between internet users and buyers which tend to be mainly men between the ages of 20 and 35 who earn over £20,000 per annum.
Two of the most important criteria for any product being marketed through websites are fulfilled by flowers as they are a highly visual product. When you are able to see a representation of the bouquet you are ordering, it is a big advantage over telephone ordering. The other advantage is that the delivery network already exists. People are used to having flowers delivered to their door and the existing systems are tried and tested. An established delivery system is essential for a remote ordering service.
In the near future, some online flower retailers will be offering a service whereby, with a few simple clicks of your mouse, you will be able to design your own flower arrangement. The internet really has brought a whole new dimension to online sales of flowers.
Flower Experts is a web site written for you by flower experts, giving you tips and advice on everything flower related, from buying flowers for the right person to facts and trends.
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